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Home Graduate Programs 1-Year Specializing Masters in English Master in International Marketing Management

Master in International Marketing Management


School Campus Duration Total ECTS Edition n.
Economics - Psychology Milan, Italy September 2018 - December 2019
Classes: September - April
Internship and final project: May - December
60 3

 

International Marketing Management

The Master in International Marketing Management (MIMM) provides a broad learning and training experience that helps students enter the job market.

The program aims at preparing students for a successful career in international marketing management, whether in a large multinational firm,
a smaller company, or his/her own business. The Master is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making.
In particular, the traditional teaching methods through the presence of academics with international profiles, managers, case discussions, role plays, individual or group projects, also commissioned by companies and business organizations and seminars.
 

Learning objectives

The Master helps students to acquire the knowledge and competences required to analyze the international markets, and to take on managerial, commercial and marketing responsibilities. It enables students to work in international contexts thanks to a unique training process that virtuously integrates the economical-managerial disciplines with the psychological-organizational ones. A mix of different
competencies will enhance the quality of the learning environment and allow students to share different perspectives
of the marketing field.

The Master aims at training professionals able to comprehend and put into action a cross-cultural approach in the negotiation and strategy development phase.

Students must learn to continuously adequate themselves to various and dynamic economical contexts. Students will be required to undertake an internship at one of the Master’s partner companies, either in Italy or abroad.

 

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