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Cultural Heritage

Executive Master in Cultural Heritage. 
Creativity, innovation & management


Program Name: Executive Master in Cultural Heritage
Program type: Specializing Master (Master Universitario)
School: Economics - Humanities
Campus: Studium Florentinum, Firenze, Italy
Duration: January - December 2018
Total ECTS: 70

The Executive Master in Cultural Heritage is a one-year, full-time program, taught entirely in English, that attracts candidates from all over the world. The Master is targeted
at graduates and young professionals eager to take advantage of the global changes related to creative industries and tourism.

Thanks to Italian excellence in cultural heritage and entrepreneurial talent, the Master offers a solid foundation in management - with specific attention to the historical-artistic and tourism sectors, supporting innovation, creativity, and business development

Learning objectives

The Master is designed specifically to bridge a strong theoretical approach with a more practical professional experience. The institution aims at protecting and
promoting the religious, civic, cultural and historical functions of the monuments. The Florence milieu and the Opera di Santa Maria del Fiore represent a concrete
model of modern entrepreneurship. Both offer candidates a genuine opportunity to learn through a real interactive experience: how to appraise, promote, maintain, and
restore goods which are part of a Country’s historical cultural heritage. In this context, people speak about “Italian creativity.”

The aim of the Master is to enable participants to:

  1. acquire a critical perspective on cultural development and promotion within an international context
  2. understand the complexity of heritage economics and management, its relationship to tourism, to place branding and to conservation issues
  3. develop the skills associated with the practice of cultural management
  4. develop the entrepreneurial skills to effectively leverage Italian and or international cultural heritage as the basis for viable new business initiatives
  5. construct their own executive program choosing between creative industries and tourism

An innovative partnership

Università Cattolica del Sacro Cuore and Opera di Santa Maria del Fiore have established their partnership based on a specific mission: educate people to beauty,
innovation, creativity. 

Università Cattolica del Sacro Cuore

Università Cattolica del Sacro Cuore is a comprehensive university, covering an impressive range of programs from Medicine, Law, Philosophy and the Arts, through to Economics & Business, Accounting & Finance, Agriculture, Psychology and Linguistics. In the renowned QS World University Rankings by Subject 2016, Cattolica’s ascendency placed the University in formidable company, with 10 disciplines ranked in the top 200 in the world, or higher.

At Cattolica we help you build a portfolio of experiences, competencies, skills and networks through various means. Where one journey is never complete, without
a new journey planned. Where your commitment to lifelong learning is viewed as a given, not a rite.

Your study experience will allow you to push new boundaries. To open your mind to a completely different world, where your fellow participants will share different perspectives, where your teachers will instil alternative ways of thinking, where you will enjoy a once-in-alifetime experience to become immersed within a
completely different culture and experience.

Opera di Santa Maria del Fiore

The Cattedrale di Santa Maria del Fiore, better known as the Duomo di Firenze is located in Piazza del Duomo and is the main church of Florence, Italy. 

The Opera di Santa Maria del Fiore, location of the Executive Master in Cultural Heritage is in fact an institution which protects, promotes and maintains the heritage of Piazza Duomo. Additionally to the Cattedrale di Santa Maria del Fiore, the monuments in the complex of Santa Maria del Fiore include: Brunelleschi’s Dome, Giotto’s Bell Tower, the Baptistry of San Giovanni, the Crypt of Santa Reparata inside Florence Cathedral, and the Opera Museum.

The Florence Cathedral Works, Fabbriceria della Cattedrale di Firenze, as it was called back then was founded by the Florentine Republic in 1296 to oversee construction of the cathedral. Tradition says that the foundation stone of the new cathedral was laid under the watchful gaze of Arnolfo di Cambio on 8 September of that same year. Over seven hundred years after its foundation, today it is known as the Opera di Santa Maria del Fiore. 

Studium Florentinum is the ancient Florence Academy established in 1321 on premises still owned by the Opera del Duomo today, to teach participants civil and canon law, medicine and the arts and to read the Greek and Latin Classics and Dante Aligheri’s Divina Commedia. It was here that the foundations of Humanism were laid.

 

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